Blogging 101 For Your Health Organization

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Yes, I do know what you’re thinking: “What’s the point in starting a blog? It’s just one more thing on my plate. Why me??”

The truth is using technology is unavoidable in today’s society.  Healthcare is one of the biggest industries in the world, therefore it is even more important to stay connected to people all over the globe. Right now making a blog probably seems like another item to add to the to-do list but believe me it will be beneficial to your health organization, and I’m here to guide you through it.  Besides if you really don’t have time for it just give it to the intern to do, just kidding.

The basics: A blog is a regularly updated webpage, typically run by an individual or small group, that is written in informal or conversational style.  Blogs are great for an organization because they enhance visibility, humanize the company and build credibility.  If you don’t want to take my word for it, you can check out these reasons to blog.

Now that I’ve convinced you, let’s get started!

I promise that starting a blog won’t be as hard as it seems in the beginning.  In the wise words of Uncle Kracker: follow me everything is alright.

Here are a few basic tips to start with:

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1. Be presentable

Layout is an important part of a blog.  The layout is the welcome mat of your blog; it invites people to come in and stay awhile.  The layout should encourage people to keep reading.  Wide margins and short paragraphs make it easier for readers to follow.  A legible font and bold headings also make the blog more attractive.

Images are also a very important part of a blog. Images should not be the focus of your blog but should be there to enhance your message.  Another important tip to keep in mind is to not make your blog too busy.  It is important to have some white space because it gives readers a chance to rest their eyes. If a blog is too overwhelming it may discourage readers from reading the whole post or reading it at all.  For more styling tips you can visit this website.

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2. Be balanced

Blogging is all about balance, just like that yoga pose you can never seem to get quite right.  It is not enough to simply write a post and expect the world to see it.  Part of the success of a good blog is dependent on efforts outside the blog.  It is important to like and comment on similar blogs and post about your blog on your different social media sites in order to get more readers.

The content that you post on your blog also needs to be balanced.  Although the blog is for your health organization, you do not want to be shamelessly promoting yourself in every post.  Think of your blog as a person, no one wants to be around the person that only talks about themselves.  Be sure your posts are about things that would attract your audience and then mix in a little self promotion from time to time.

Part of the excitement of blogs is that you can get feedback from your audience.  Blogging should be a two-way conversation so be sure to balance posting and listening to readers.  It is important to invite readers to comment and respond to their comments in order to make them feel included in the conversation.

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3. Be yourself

You’re allowed to be fun, I mean this isn’t CSPAN.  A blog should be an extension of your organization and your brand.  Be sure to inject your personality into the blog so people get a sense of who you are and what your organization is about.  Keep in mind that if your blog was a person you would want it to the cool older brother that everyone wants to hang out with and listen to.

It is important to keep a consistent tone when blogging.  Determine what tone will be most effective for your brand and stick with it throughout your blog communications.  Your tone can be professional, fun or sarcastic.  Above all else, just make sure it’s you.

The time has come

Our blogging journey is coming to an end but you can always check out the blogs of other health organizations to help get you started.  MyFitnessPal in particular has a really good blog called Hello Healthy.  They do a great job of having a variety of posts that would draw in readers.  Their layout isn’t cluttered and makes it easy for users to navigate.  Their posts also feature good images and break up the content nicely so take notes.

That’s all folks.  Be sure to comment and let me know what you think.  Happy Blogging!

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