The Quick Guide To Social Media

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Image via HubSpot

The Moment You’ve All Been Waiting For

It’s official, you’re a social media expert now.  I thank you for sticking with me on the journey to social media excellence.  Throughout my posts, I have provided your health organization with a lot of tips on how to conquer each different social media site.  Today we are going to look at the most important tips for your health organization to take away.

Your Cheat Sheet

I’ve thrown a lot of information at you and your health organization so now it’s time for the basics.  Keep in mind that anytime you need tips for a specific social media site, you can visit the blog post about that site.  Here are the 5 most important tips for your health organization’s general social media use:

  1. Make A Plan

This is #1 for two reasons: 1) it is most important and 2) it is the first thing you should do. I hope by now you have realized how much time and effort goes into doing social media for your health organization.  Because social media is such a big commitment, it is vital to have a plan before starting.  For an example of a health organization that sticks to their social media plan, check out the Facebook for American Red Cross.

Your social media plan/strategy involves a lot of different aspects. During this step your health organization should determine objectives, decide how much time/effort you are willing to dedicate and establish what type of content you want to put out.  Your plan should also include choosing the most effective times to post.  Always make sure to evaluate your plan, and if it isn’t working, don’t be afraid to change it.

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Image via Marine Marketing Tools

2. Target Your Audience

To choose a target audience you must first look at the issue that your health organization addresses.  Then, think about who is most affected by this health issue and who you would like to reach. After you target your audience, make sure your health organization is reaching this group with its messages.

Be sure to consider the social media habits of your target audience and the types of messages they will respond to.  The National Breast Cancer Foundation is a great example of a health organization that sticks with its target audience.  Since breast cancer affects more women, they tailor their message to reach women.

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Image via National Breast Cancer Foundation

3. Interact

One of the best things about social media is that you can promote your health organization while also having a two-way conversation with your audience.  Unlike other channels, social media allows feedback, no surveys or focus groups required.  Take this feedback as an opportunity to get to know your health organization’s audience.

Be sure to post content that is easy for your audience to respond to, and when they do respond, reply.  An important part of interacting is listening.  Just like during a conversation, you must listen in order to respond.  The CDC shows what it means to interact with their audience.  As you can see below, the organization does a great job of responding to their followers.

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Image via CDC

4. Keep Them Interested

As a health organization, you want to be seen as an expert in the field.  As an expert in your field it is important to be professional, but it is also important to be relatable.  Your audience is more likely to be interested and interact with your health organization if they feel like they can relate to your organization.

Let’s face it, people get bored easily.  Therefore, it is important to keep your content engaging.  Finding a balance between the informational stuff and the entertaining stuff is a good way to keep your audience interested.  The post below from Susan G Komen is a great example of a health organization relating to followers and posting engaging content.

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Image via Susan G Komen

5. Know Your Voice

Your social media sites are essentially an extension of your health organization.  It is important that your brand is shown through your social media sites.  Knowing your voice is a major aspect of your health organization’s social media campaign.

It is your health organization so you can choose whatever voice you want.  Just make sure that whatever voice you choose is effective at reaching your target audience.  Once you find your voice, stick with it for all messaging and across all social media sites.  The American Heart Association is a health organization that keeps a consistent voice on social media. Their voice is fun but also informational.

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Image via American Heart Association

Wrapping It Up

Well, you officially know everything I know about social media.  I hope you have learned what an asset social media can be to your health organization.  Although social media takes a lot of time and effort, it is very beneficial when done correctly.  I hope you have enjoyed our social media journey as much as I have.  Best of luck to your health organization and happy posting!

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